Discover the Passion Behind Brian Stokes Coaching!
About Brian
HYROX & Hybrid Performance Coach
Former Royal Marines Commando | Worlds Athlete
Sport, discipline and performance have shaped my entire life.
Before coaching athletes, I lived it.
As a Royal Marines Commando and former firefighter, I operated in high-pressure environments where standards, resilience and physical capability were non-negotiable. Those values still drive how I coach today.
As a multi-discipline athlete, I’ve competed across a huge range of sports - representing Great Britain Age Group in triathlon, excelling in Bobsleigh, Rugby League & Union, Ultra endurance, Velodrome track cycling, criterium racing and even attempting world records, including a 100-mile underwater cycle.
More recently, I’ve become a HYROX World Championship athlete, integrating HYROX into my training and helping athletes transition from traditional endurance sports to hybrid performance.
Across my career, I’ve learned one thing:
high performance is built on structure, discipline and consistency, not guesswork.
My coaching now brings together:
Elite-level conditioning
HYROX-specific performance training
Strength and engine development
Race-day strategy and execution
Athlete accountability and mindset work
A no-ego, high-standards environment
I coach competitive HYROX athletes and high-achieving professionals who want to train with purpose, improve with confidence and perform at a level they didn’t think possible.
High standards. Real support. Zero ego.
My Coaching Physiology
My coaching is built on the same uncompromising standards I lived by as a Royal Marines Commando, discipline, resilience, integrity, and a relentless commitment to excellence.
We don’t perform at this level for show. We live it every day and athletes feel that energy when they work with us.
I expect honesty, effort and consistency from every client. If you want to improve, communicate openly, and push your limits with purpose, you’ll thrive here. If you’re looking for shortcuts or half-commitment, this isn’t the right environment. We hold ourselves to elite standards, and we expect the same from the people we coach, whether you’re training for your first HYROX or aiming for the podium.
Discipline is non-negotiable.
That doesn’t mean shouting or aggression, it means structure, planning, and showing up with intent. Training has to fit real life, and we build programmes that challenge you without breaking you. Smart training beats reckless training every time.
Integrity is the foundation.
No excuses. No hiding. No “I’ll start again next week.” If something isn’t working, we talk. If you’re struggling, we problem-solve. If you’re committed, I’m fully invested. This is a partnership based on respect, accountability, and trust.
Relationships matter.
You’ll get consistent feedback, direct communication and real support throughout your journey, whether we work in person or online. I go all-in for my athletes, and I expect the same level of commitment in return.
My job is simple:
Help you perform at your best.
Your job is just as simple:
Show up ready to work.
If you bring the effort, I’ll bring everything else. Together, we’ll get you where you want to be.
Your Journey to Peak Performance
At Brian Stokes Coaching, we combine elite-level HYROX and hybrid performance training with personalised coaching that meets you where you are and takes you where you want to be.
Every programme is built with intent, discipline and structure, ensuring you progress with clarity, confidence and purpose.
Whether you're chasing a HYROX PB, transitioning from endurance sports, or striving to perform at your highest level, we guide you with the same high standards, precision and support that define our coaching philosophy.
Ready to Elevate Your Performance?
Transform your training and unlock the results you’ve been working for.
Our personalised coaching programmes are built around your lifestyle, your goals and your performance needs, giving you structure, accountability and a clear path to progress.
Train with intent. Perform with confidence.