I'm Brian Stokes — coach, athlete and founder of Brian Stokes Coaching & NO BS KIDS CREW®
More than three decades of performing, leading and coaching in demanding environments have shaped how I approach performance today.
Train with purpose. Perform when it matters.
BUILT ON EXPERIENCE. DRIVEN BY PERFORMANCE.
MY STORY
PERFORMANCE HAS BEEN PART OF MY LIFE FOR MORE THAN 30 YEARS.
I joined the Royal Marines in 1990, where discipline, resilience and performing under pressure became part of everyday life.
After leaving regular service, I spent more than two decades working in demanding frontline roles, first as a firefighter and later as a police officer, before returning to the Royal Marines.
Throughout that time, training and coaching never stopped. From military physical training and endurance sport to HYROX, triathlon and strength and conditioning, I've always been interested in one thing: what actually makes people perform better.
Today, I bring those experiences together through Brian Stokes Coaching.
I coach adults and young athletes with the same underlying approach, clear structure, high standards, individual coaching and no unnecessary BS.
The goal isn't simply to make people fitter. It's to help them become more capable, confident and resilient.
ROYAL MARINES • FIREFIGHTER • POLICE OFFICER • COACH • ATHLETE
COACHING BACKED BY EXPERIENCE
Qualifications matter. But so does knowing how to apply them.
COACHING
HYROX Coach Level 2
HYROX Performance Coach
Level 3 Personal Trainer
Triathlon Coach
Strength & Conditioning
Youth & Functional Fitness Coaching
LEADERSHIP & PERFORMANCE
30+ years in high-performance environments
Royal Marines Commando
Military Physical Training
Leadership & Management qualifications
First Aid
Qualified Assessor
QUALIFIED. EXPERIENCED. STILL LEARNING.
I continue to develop as a coach because performance evolves. Good coaching should evolve with it.
I DON'T JUST COACH IT.
I DO IT.
I still train, race and test myself.
From HYROX and hybrid racing to running and endurance events, competing keeps me connected to what athletes actually experience — the training, fatigue, setbacks, preparation and pressure of race day.
The lessons I learn as an athlete feed directly back into the way I coach.
HYROX PRO • HYROX DOUBLES • DEADLY DOZEN PODIUM • ENDURANCE ATHLETE
READY TO TRAIN WITH PURPOSE?
Whether you're preparing for HYROX, building your endurance, getting stronger or simply looking for structured coaching, the starting point is the same.
Understand where you are. Decide where you want to go. Build the plan. Do the work.
No gimmicks. No generic programmes. Coaching built around you.