Privacy Policy

Brian Stokes Coaching Ltd

Last updated: 13 September 2026

Brian Stokes Coaching Ltd ("we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, make an enquiry, purchase or participate in our coaching services, or otherwise interact with Brian Stokes Coaching Ltd.

1. Who we are

Brian Stokes Coaching Ltd provides personal training, HYROX, hybrid performance, endurance and triathlon coaching, together with youth fitness and coaching programmes including NO BS Kids Crew®.

For the purposes of UK data protection law, Brian Stokes Coaching Ltd is the data controller for personal information covered by this policy.

Website: brianstokescoaching.com
Contact: brian.stokes@brianstokescoaching

2. Information we may collect

Depending on how you interact with us, we may collect information including:

• Your name and contact details, including email address and telephone number.

• Information you provide when making an enquiry or applying for coaching.

• Information required to provide and administer coaching services.

• Training, performance and fitness information supplied as part of a coaching relationship.

• Payment and transaction information.

• Communications between you and Brian Stokes Coaching Ltd.

• Website usage information, including information collected through cookies and analytics tools.

• Where relevant and necessary for safe coaching, health, injury or medical information voluntarily provided to us.

• For youth services, information provided by a parent or guardian about their child where necessary to administer and safely deliver the service.

We only seek information that is relevant to the service being provided.

3. How we use your information

We may use your personal information to:

• Respond to enquiries.

• Assess whether our coaching services are appropriate for you.

• Set up and administer coaching services.

• Develop and deliver individual training programmes.

• Monitor training and performance.

• Process payments and maintain appropriate business records.

• Communicate with clients and parents or guardians.

• Manage bookings and attendance.

• Improve our website, services and customer experience.

• Meet legal, safeguarding, insurance and regulatory requirements.

• Send marketing communications where we have an appropriate lawful basis to do so.

4. Our lawful basis for processing

Depending on the circumstances, we may process personal information because it is necessary to perform a contract with you, because we have a legitimate business interest, because we have a legal obligation, or because you have given us consent.

Where we need to process special-category information, such as relevant health information, we will ensure that an appropriate additional condition for processing applies.

Where consent is relied upon, you may withdraw that consent at any time.

5. Children and young people

Brian Stokes Coaching Ltd provides some services to children and young people.

Where appropriate, information relating to a child will be collected from, or with the involvement of, their parent or legal guardian. This may include contact details, emergency information and information necessary for the safe delivery of coaching.

We aim to collect only the information reasonably necessary to provide the relevant service and meet our safeguarding responsibilities.

6. Third-party services

We may use trusted third-party providers to help deliver and administer our services. Depending on the service you use, these may include website hosting, payment processing, booking systems, coaching and training platforms, email or communications providers, and analytics services.

Where personal information is processed on our behalf, we take reasonable steps to ensure appropriate data-protection arrangements are in place.

Some providers may process information outside the UK. Where this occurs, we will rely on appropriate safeguards or other lawful mechanisms required by UK data-protection legislation.

7. Google Analytics and website data

We use analytics tools, including Google Analytics, to understand how visitors use our website. This can include information about pages visited, interactions with the site, approximate location, device/browser information and how visitors reached the website.

We use this information to understand website performance and improve our services.

Where analytics or other non-essential cookies require consent, they should only be activated after the visitor has made the appropriate choice through our cookie controls.

That's particularly important for the Google Analytics setup we just completed. ICO guidance says non-essential cookies generally require informed, positive consent rather than simply being set because somebody visits the site.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing our services and meeting legal, accounting, insurance and safeguarding requirements.

Different categories of information may therefore be retained for different periods.

When information is no longer required, we will take reasonable steps to delete or securely dispose of it.

9. Keeping your information secure

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based system can be guaranteed to be completely secure.

10. Your data-protection rights

Depending on the circumstances, UK data-protection law may give you rights concerning your personal information, including the right to:

• Request access to your personal information.

• Ask us to correct inaccurate or incomplete information.

• Ask us to erase personal information in certain circumstances.

• Ask us to restrict processing in certain circumstances.

• Object to certain processing.

• Request transfer of certain information.

• Withdraw consent where processing is based on consent.

To exercise a data-protection right, contact us using the details above.

11. Complaints

If you have concerns about how we handle your personal information, please contact Brian Stokes Coaching Ltd first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.

Information Commissioner's Office

12. Cookies

Our website uses cookies and similar technologies to operate the website and, where permitted, understand how visitors interact with it.

Some cookies are essential for the website to function. Other cookies, including certain analytics cookies, may require your consent.

You can manage your choices through the cookie controls provided on the website.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal requirements.

The latest version will always be published on this website with the date it was last updated.